Skincare Brand Doubles Monthly Amazon Sales

Case Studies
Client
D2C skincare brand
Industry
Beauty & Personal Care
Country
India
Platform
Amazon + Flipkart + Shopify
Services
eCommerce & Marketplaces

A young D2C skincare brand had good products but weak marketplace listings and unprofitable ads. We rewrote listings and A+ Content, restructured Amazon and Flipkart ads around profitable keywords and planned stock for sale events. Monthly Amazon sales doubled in six months while advertising cost of sales came down.

About the client

A D2C skincare brand selling serums, sunscreens and cleansers through its own Shopify store, Amazon and Flipkart.

The challenge

  • Listings with weak titles, few images and no A+ Content
  • Auto campaigns spending on irrelevant searches
  • Stock-outs during sale events

Our solution

  • Listing optimisationkeyword-led titles and bullets, new infographics and lifestyle images.
  • A+ Content and Brand Storewith ingredient education and a comparison chart.
  • Ads restructureSponsored Products by product and intent, harvested keywords and negatives, Sponsored Brands for the range.
  • Sale-event planningstock, coupons and budgets planned six weeks ahead.

Results

  • Monthly Amazon sales roughly doubled in six months
  • Advertising cost of sales down from 38% to 24%
  • Two products in the category top 100 during the festive sale
More work

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