eCommerce SEO Grows Organic Revenue 2.3x for an Ethnic Wear Store
Case Studies
- Client
- Ethnic wear online store
- Industry
- Fashion
- Country
- India
- Platform
- Shopify
- Services
- SEO & AI Search
An ethnic wear store on Shopify depended on paid ads for almost all sales. We fixed duplicate URLs and slow theme code, rewrote collection pages around real search terms and built seasonal content for weddings and festivals. Organic revenue grew 2.3x over nine months.
About the client
An online store selling sarees, lehengas and kurtas across India and to the Indian diaspora abroad.
The challenge
- Duplicate product URLs and thin collection pages
- Slow mobile pages from too many apps
- Almost no organic traffic for high-value searches like "bridal lehenga"
Our solution
- Technical SEOcanonical fixes, app clean-up and image optimisation for Core Web Vitals.
- Collection pagesunique copy, filters and FAQs targeting category and occasion searches.
- Product schemawith reviews and availability.
- Seasonal contentwedding and festival guides linked to collections.
Results
- Organic revenue up 2.3x in nine months
- 120+ collection keywords on Google's first page
- Mobile pages passing Core Web Vitals
More work
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