Meta Ads (Facebook & Instagram)

Performance Ads

Meta Ads Agency

Meta Ads are paid campaigns on Facebook, Instagram, Messenger and WhatsApp. We set up Business Manager, the Meta Pixel and Conversions API, build campaigns with instant lead forms, WhatsApp click-to-chat or website conversions, design and test ad creatives, and optimise every week by pausing losers and scaling winners.

Meta's targeting and formats make it one of the best channels for B2C lead generation and D2C sales in India. Results depend mostly on creative and offer: we test several angles quickly, then put budget behind what works.

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What we do

Account and tracking setupBusiness Manager, ad account, Pixel, Conversions API and events.
Campaign strategyObjective, offer, audience and budget aligned with your goal.
Instant lead formsForms with qualifying questions for better lead quality.
WhatsApp and Messenger adsClick-to-chat campaigns for conversations.
Creative testingStatic, carousel and video ads in Feed, Stories and Reels.
AudiencesCustom, lookalike and Advantage+ audiences.
RetargetingWebsite visitors, video viewers and engaged users.
ReportingLeads, cost per lead, ROAS and a transparent ad spend statement.

Who it is for

Clinics, coaching centres, salons and gyms
Real estate agents and interior designers
D2C and eCommerce brands
Local service providers running ads for the first time

Tools and ecosystem

Meta Ads Manager
Meta Business Suite
Events Manager
Conversions API
WhatsApp Business
Canva
CapCut
GA4

Pricing

Paid ads are part of our performance packages: Convert Lite (₹15,000 per month + GST, Meta Ads, ₹5,000 ad credit included), Convert Pro (₹20,000, Meta and Google, ₹10,000 credit) and Convert Max (₹25,000, full funnel, ₹15,000 credit). Ads can also be added to any social package: Meta Ads +₹5,000, Google Ads +₹6,000 or both +₹10,000 per month. Ad budget is paid to the platform at actual cost. See social media packages.

Why choose EspireVox

Transparent spendAd spend is billed at actual cost with zero mark-up, or you pay the platform directly.
Your accountsCampaigns run in ad accounts you own; your data stays yours.
Weekly optimisationBudgets move to what works, every week.
Honest expectationsNo agency can guarantee a fixed number of leads; we report every lead and every rupee.
Full-funnel thinkingAds, landing pages and follow-up reviewed together.

Case studies

See it in action

Competitive exam coaching institute

Meta Lead Ads and WhatsApp Follow-Up Fill a Coaching Institute's Batches

Women's fashion label

Micro-Influencer Campaign Sells Out a Festive Collection

Our process

How we work

Goals and tracking

Agree the business goal, offer and target cost per lead or ROAS, then set up conversion tracking (GA4, Google Tag Manager, Meta Pixel and Conversions API).

Research and structure

Audience and keyword research, competitor ad review and a campaign structure built for testing.

Creative and launch

Ad copy and creatives, landing page review and a controlled launch with clear budgets.

Optimise every week

Pause what does not work, scale what does, refine audiences, keywords and bids.

Report and scale

Leads, cost per lead, ROAS and spend reported transparently, with the next month's plan.

Distinct Solutions

Related services

Retargeting AdsRead more

Social Media MarketingRead more

WhatsApp MarketingRead more

Ad Creative DesignRead more

Social Media PackagesRead more

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FAQ

Frequently asked questions

Our Convert Lite package (₹15,000/month + GST) includes Meta Ads management with ₹5,000 ad credit. Meta Ads can also be added to any organic social package for ₹5,000/month. We recommend at least ₹15,000 total monthly ad spend for reliable lead volume.

Instant forms usually give more leads at a lower cost, while website forms often give higher-quality leads. We test both and add qualifying questions.

Convert Lite includes 4 ad creatives per month, Convert Pro 8 (including 2 video ads) and Convert Max 12+.

Yes. Click-to-WhatsApp ads open a chat with your business directly, which suits many Indian businesses.