Micro-Influencer Campaign Sells Out a Festive Collection
- Client
- Women's fashion label
- Industry
- Fashion
- Country
- India
- Platform
- Instagram + creators
- Services
- Social Media
A women's fashion label launched a festive collection with a small budget. Instead of one celebrity post, we ran a campaign with 25 micro-influencers, clear ASCI-compliant disclosures, creator codes and whitelisted ads using the best creator content. The collection sold out in 19 days.
About the client
A women's fashion label selling contemporary ethnic wear through Instagram and its own website.
The challenge
- Limited budget for a festive launch
- Previous celebrity post brought reach but few sales
- No way to measure which creators drove orders
Our solution
- Creator selection25 micro-influencers chosen for audience fit and engagement.
- Contracts and compliancedeliverables, usage rights and clear #collab disclosures.
- Creator codes and linksfor every influencer.
- Whitelisted adsusing the five best-performing creator Reels.
Results
- Festive collection sold out in 19 days
- 34% of launch revenue tracked to creator codes
- Creator Reels used as ads at a lower cost per purchase than studio creatives
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