LinkedIn Thought Leadership Builds a B2B Sales Pipeline

Case Studies
Client
IT services company
Industry
B2B Services
Country
India
Platform
LinkedIn + content
Services
Social Media

An IT services company had a dormant LinkedIn presence and relied on referrals. We built founder and company content plans, published weekly posts and articles, and ran targeted LinkedIn campaigns with useful guides. In six months the company generated 70+ sales conversations from LinkedIn.

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About the client

An IT services company providing cloud and software support to mid-sized businesses in India, the UK and the Middle East.

The challenge

  • Sales relied almost entirely on referrals
  • Founder and company pages rarely posted
  • No content that showed the team's expertise

Our solution

  • Profile optimisationfor the founder and leadership team.
  • Content planweekly posts, monthly articles and short case-style stories.
  • Lead magnetspractical guides promoted with LinkedIn Ads to decision-makers.
  • Follow-up processagreed with the sales team.

Results

  • 70+ qualified sales conversations from LinkedIn in six months
  • Founder profile followers up 5x
  • Two enterprise deals traced back to LinkedIn content
More work

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Distinct Solutions

Services used

LinkedIn Lead GenerationRead more
B2B Lead GenerationRead more
LinkedIn AdsRead more
Content MarketingRead more

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