AI Ads

Performance Ads

AI Ads & AI-Powered Advertising

AI ads use the machine-learning tools built into Google and Meta, such as Performance Max, Advantage+ campaigns, smart bidding and generative creative, to find buyers and test variations faster than manual campaigns. We feed these systems accurate conversion data and strong creative, set clear limits, and compare them against manual campaigns so automation earns its place.

Automation is now the default on every major ad platform. The advertisers who win are not the ones who switch everything to "auto", but those who give the AI the right signals, such as real conversion values, good customer lists and varied creative, and keep human judgement on budgets and brand.

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What we do

Advantage+ campaignsMeta's AI campaigns for sales, app and lead goals.
Performance MaxGoogle's cross-channel AI campaigns with brand exclusions.
Smart biddingTarget CPA and ROAS strategies tested against manual bids.
AI creative variationsMultiple headlines, images and video cuts for the AI to test.
Better conversion signalsConversions API, enhanced conversions and offline imports.
Advantage+ vs manual comparisonSide-by-side tests so you know what works.

Who it is for

Advertisers with good conversion tracking
eCommerce brands with product catalogues
Businesses wanting to scale proven campaigns
Teams short on time for manual optimisation

Tools and ecosystem

Meta Advantage+
Google Performance Max
smart bidding
Conversions API
enhanced conversions
generative AI creative tools

Pricing

Paid ads are part of our performance packages: Convert Lite (₹15,000 per month + GST, Meta Ads, ₹5,000 ad credit included), Convert Pro (₹20,000, Meta and Google, ₹10,000 credit) and Convert Max (₹25,000, full funnel, ₹15,000 credit). Ads can also be added to any social package: Meta Ads +₹5,000, Google Ads +₹6,000 or both +₹10,000 per month. Ad budget is paid to the platform at actual cost. See social media packages.

Why choose EspireVox

Transparent spendAd spend is billed at actual cost with zero mark-up, or you pay the platform directly.
Your accountsCampaigns run in ad accounts you own; your data stays yours.
Weekly optimisationBudgets move to what works, every week.
Honest expectationsNo agency can guarantee a fixed number of leads; we report every lead and every rupee.
Full-funnel thinkingAds, landing pages and follow-up reviewed together.

Common mistakes we fix

Letting automation run without good datawrong conversions in, wrong results out
Too few creativesfor AI campaigns to test
No human reviewof AI-generated ad copy and images
Ignoring brand safetysettings and placements

Our process

How we work

Goals and tracking

Agree the business goal, offer and target cost per lead or ROAS, then set up conversion tracking (GA4, Google Tag Manager, Meta Pixel and Conversions API).

Research and structure

Audience and keyword research, competitor ad review and a campaign structure built for testing.

Creative and launch

Ad copy and creatives, landing page review and a controlled launch with clear budgets.

Optimise every week

Pause what does not work, scale what does, refine audiences, keywords and bids.

Report and scale

Leads, cost per lead, ROAS and spend reported transparently, with the next month's plan.

Distinct Solutions

Related services

Performance Max CampaignsRead more

Meta AdsRead more

Performance MarketingRead more

GA4 & Conversion TrackingRead more

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FAQ

Frequently asked questions

AI ads are campaigns that rely on the platforms' machine learning to choose audiences, placements, bids and creative combinations, such as Meta Advantage+ and Google Performance Max.

No. They depend on data quality and volume. We run comparisons and keep manual control where it performs better.

We may use AI tools to generate variations, but every ad is checked by our team for accuracy, brand voice and platform policies.

We use AI to speed up ideas and variations, and every ad is reviewed and edited by our team before it runs.