Google Shopping Ads

Google Ads

Google Shopping Ads Management

Google Shopping ads show your products with image, price and store name when people search for them on Google. We set up and fix your Merchant Center, optimise your product feed (titles, attributes, images), and run Shopping or Performance Max campaigns structured by margin and performance to grow profitable sales.

For online stores, product feed quality is the biggest lever: Google matches searches to your product titles and attributes. Better feed data means more relevant impressions, higher click-through rates and a better return on ad spend.

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What we do

Merchant Center setupAccount, shipping, tax and policy issues fixed.
Feed optimisationTitles, descriptions, product types, GTINs and attributes improved.
Campaign structureProducts grouped by margin, best sellers and performance.
Performance Max for retailAsset groups and audience signals for full-funnel reach.
Free listingsProducts also eligible for free Google Shopping listings.
ROAS trackingPurchase conversions and values tracked accurately.

Who it is for

Shopify, WooCommerce and Magento stores
D2C brands with clear product pricing
Stores with large catalogues
Brands expanding to international Shopping markets

Tools and ecosystem

Google Merchant Center
Google Ads
Shopify/WooCommerce feed apps
GA4
Google Tag Manager

Pricing

Paid ads are part of our performance packages: Convert Lite (₹15,000 per month + GST, Meta Ads, ₹5,000 ad credit included), Convert Pro (₹20,000, Meta and Google, ₹10,000 credit) and Convert Max (₹25,000, full funnel, ₹15,000 credit). Ads can also be added to any social package: Meta Ads +₹5,000, Google Ads +₹6,000 or both +₹10,000 per month. Ad budget is paid to the platform at actual cost. See social media packages.

Why choose EspireVox

Transparent spendAd spend is billed at actual cost with zero mark-up, or you pay the platform directly.
Your accountsCampaigns run in ad accounts you own; your data stays yours.
Weekly optimisationBudgets move to what works, every week.
Honest expectationsNo agency can guarantee a fixed number of leads; we report every lead and every rupee.
Full-funnel thinkingAds, landing pages and follow-up reviewed together.

Common mistakes we fix

Poor product feed dataweak titles, missing attributes and wrong categories
Disapproved productsin Merchant Center that never show
All products in one campaignwith no priority for best sellers
Bidding on unprofitable productswithout margin data

Case studies

See it in action

Home décor D2C brand

Performance Max and Shopping Ads Lift ROAS to 4.6x for a Home Décor Brand

Our process

How we work

Goals and tracking

Agree the business goal, offer and target cost per lead or ROAS, then set up conversion tracking (GA4, Google Tag Manager, Meta Pixel and Conversions API).

Research and structure

Audience and keyword research, competitor ad review and a campaign structure built for testing.

Creative and launch

Ad copy and creatives, landing page review and a controlled launch with clear budgets.

Optimise every week

Pause what does not work, scale what does, refine audiences, keywords and bids.

Report and scale

Leads, cost per lead, ROAS and spend reported transparently, with the next month's plan.

Distinct Solutions

Related services

Performance Max CampaignsRead more

eCommerce SEORead more

Shopify MarketingRead more

eCommerce MarketingRead more

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FAQ

Frequently asked questions

Common causes are missing GTINs, price mismatches, missing shipping info or policy issues. We review and fix the specific errors.

Performance Max is Google's default for retail now, but standard Shopping can give more control for some catalogues. We test what works for your products.

Not directly, but clean product data also helps free listings and organic product results.

Yes. Shopping ads use your product feed from Merchant Center, which we set up and optimise.