Performance Max and Shopping Ads Lift ROAS to 4.6x for a Home Décor Brand
- Client
- Home décor D2C brand
- Industry
- Home & Lifestyle
- Country
- India
- Platform
- Google Ads + Shopify
- Services
- Paid Ads
A home décor brand ran a single Performance Max campaign that spent heavily on low-margin products and brand searches. We cleaned up the product feed, split campaigns by margin, excluded brand terms and added retargeting. Return on ad spend rose from 2.1x to 4.6x in four months.
About the client
A D2C home décor brand selling cushions, wall art and tableware through its Shopify store.
The challenge
- One campaign for all products, regardless of margin
- Weak product titles and missing attributes in Merchant Center
- Brand searches inflating reported results
Our solution
- Feed optimisationtitles, product types, attributes and custom labels for margin.
- Campaign structureseparate Performance Max and Shopping campaigns for best sellers, high-margin and clearance products.
- Brand exclusionsand a separate brand Search campaign.
- Retargetingwith dynamic product ads.
Results
- Return on ad spend up from 2.1x to 4.6x
- Ad-driven revenue up 58% at a similar budget
- 31% fewer disapproved products in Merchant Center
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Services used
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