Myntra and AJIO Growth for a Men's Casual Wear Brand
Case Studies
- Client
- Men's casual wear brand
- Industry
- Fashion
- Country
- India
- Platform
- Myntra + AJIO
- Services
- eCommerce & Marketplaces
A men's casual wear brand listed on Myntra and AJIO but struggled with visibility and high returns. We fixed catalogue images and attributes, rewrote size charts, planned sale-event promotions and managed marketplace ads. Monthly marketplace revenue grew 2.4x and the return rate fell by a quarter.
About the client
A men's casual wear brand selling shirts, chinos and polos on fashion marketplaces.
The challenge
- Products missing from filters due to incomplete attributes
- High returns from inaccurate size charts
- No plan for End of Reason Sale and festive events
Our solution
- Catalogue clean-upattributes, colours, fabrics and fit details for every product.
- New imagesmeeting marketplace guidelines.
- Size chartsrebuilt from return-reason data.
- Sale-event planningand marketplace ad campaigns.
Results
- Monthly marketplace revenue up 2.4x in six months
- Return rate down by 25%
- Best sellers in the top results for their category filters
More work
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