Retargeting & Remarketing Ads
Retargeting (remarketing) shows ads to people who already visited your website, watched your videos or engaged with your pages, but did not enquire or buy. We build audiences by intent, such as pricing-page visitors or cart abandoners, and show them the right reminder, proof or offer on Google, Meta, YouTube and LinkedIn.
Most visitors do not convert on their first visit. Retargeting keeps you in front of warm prospects for a fraction of the cost of finding new ones, and it usually has the best return of any campaign in an account.
What we do
- Audience buildingWebsite, video, engagement and customer-list audiences.
- Intent segmentsSeparate messages for product viewers, cart abandoners and service-page visitors.
- Creative by stageTestimonials, FAQs, offers and urgency for warm audiences.
- Frequency controlEnough reminders to work without annoying people.
- Cross-platform coverageMeta, Google Display, YouTube and LinkedIn.
- ExclusionsExisting customers and recent converters excluded.
Who it is for
- Any business already running ads or getting website traffic
- eCommerce stores with cart abandonment
- High-consideration services like education and real estate
- B2B companies with long sales cycles
Tools and ecosystem
- Meta Pixel
- Google Ads remarketing
- GA4 audiences
- YouTube
- LinkedIn Insight Tag
- Google Tag Manager
Pricing
Paid ads are part of our performance packages: Convert Lite (₹15,000 per month + GST, Meta Ads, ₹5,000 ad credit included), Convert Pro (₹20,000, Meta and Google, ₹10,000 credit) and Convert Max (₹25,000, full funnel, ₹15,000 credit). Ads can also be added to any social package: Meta Ads +₹5,000, Google Ads +₹6,000 or both +₹10,000 per month. Ad budget is paid to the platform at actual cost. See social media packages.
Why choose EspireVox
- Transparent spendAd spend is billed at actual cost with zero mark-up, or you pay the platform directly.
- Your accountsCampaigns run in ad accounts you own; your data stays yours.
- Weekly optimisationBudgets move to what works, every week.
- Honest expectationsNo agency can guarantee a fixed number of leads; we report every lead and every rupee.
- Full-funnel thinkingAds, landing pages and follow-up reviewed together.
Common mistakes we fix
- Same ad shown to everyoneregardless of what they viewed
- No frequency caps,so people see the ad too often
- Retargeting existing customerswith acquisition offers
- Pixels and consent not set up correctly,so audiences are too small
See it in action
Home décor D2C brand
Performance Max and Shopping Ads Lift ROAS to 4.6x for a Home Décor Brand
Read more: Home décor D2C brandHow we work
Goals and tracking
Agree the business goal, offer and target cost per lead or ROAS, then set up conversion tracking (GA4, Google Tag Manager, Meta Pixel and Conversions API).
Research and structure
Audience and keyword research, competitor ad review and a campaign structure built for testing.
Creative and launch
Ad copy and creatives, landing page review and a controlled launch with clear budgets.
Optimise every week
Pause what does not work, scale what does, refine audiences, keywords and bids.
Report and scale
Leads, cost per lead, ROAS and spend reported transparently, with the next month's plan.
Related services
Frequently asked questions
Yes, with proper cookie consent. We set up Consent Mode and respect visitors who decline tracking.
Convert Pro includes a dedicated retargeting campaign; Convert Max runs full-funnel retargeting.
Google, YouTube, Meta (Facebook and Instagram) and LinkedIn, depending on your audience.
Yes, for visitors who consent. We set up Consent Mode and server-side tracking where appropriate.
Let's Talk!
Have a question about Retargeting & Remarketing Ads? Send us a message and our team will reply with next steps.
- Reply within a few hours (Mon–Fri)
- NDA available
- You own the code
Prefer to talk? Call +91-9601965456WhatsApp ushello@espirevox.com
Find Us
Letʼs Get Connected
Your go‑to partner for unparalleled IT services