Amazon PPC (Sponsored Ads)
Amazon PPC Management
Amazon PPC (pay-per-click) puts your products at the top of Amazon search results and on competitor product pages. We build Sponsored Products, Sponsored Brands and Sponsored Display campaigns by product and keyword, harvest winning search terms, add negatives, adjust bids weekly and report ACoS and TACoS so ads grow profitable sales.
Amazon ads are easy to start and easy to overspend on. A clear campaign structure (auto, broad, phrase, exact and product targeting kept separate) and regular search term work make the difference between ads that build rank and ads that just burn margin.
What we do
- Campaign structureAuto research, manual keyword and product-targeting campaigns.
- Keyword harvestingConverting search terms moved into exact campaigns.
- Negative keywordsWasteful searches blocked every week.
- Bid and budget managementBy placement, keyword and target ACoS.
- Sponsored Brands and videoHeadline and video ads for brand-registered sellers.
- Sponsored DisplayRetargeting and competitor product targeting.
Who it is for
- Sellers with rising ACoS
- New product launches
- Brands defending their listings from competitors
- Sellers expanding to new Amazon marketplaces
Tools and ecosystem
- Amazon Ads console
- Search Term Reports
- Brand Analytics
- Helium 10 Adtomic
- bulk sheets
Pricing
Pricing depends on scope, channels and volume. Tell us your goals and we will send a clear monthly proposal. Start with a free marketing audit.
Why choose EspireVox
- One team for growthSEO, ads, social, eCommerce and creative under one roof, so channels work together.
- Clear monthly plansAgreed scope, deliverables and reporting every month.
- Transparent reportingReal numbers from your own accounts, with next steps.
- Approval firstNothing goes live without your sign-off.
- You own the workContent, creatives and accounts stay yours.
Common mistakes we fix
- Auto campaigns left runningwithout harvesting keywords or adding negatives
- Bidding the same on every keyword
- Ignoring ACoS and TACoS targets
- Advertising products with weak listings or low stock
See it in action
How we work
Account and catalogue audit
Listings, keywords, pricing, reviews, ads history and competitors reviewed against your margins.
Listing optimisation
Titles, bullet points, descriptions, backend keywords, images and enhanced content.
Advertising launch
Sponsored ads structured by product, keyword and match type, with budgets set from your target ad cost of sale.
Optimise every week
Bids, negative keywords, budgets, stock and buy-box checks to protect profit, not just sales.
Report and scale
Sales, ad spend, ACoS/ROAS and organic rank movement every month, with the next month's plan.
Related services
Frequently asked questions
It depends on your margin and goals. Launch campaigns can run a higher ACoS to build rank; mature products should stay below your break-even ACoS.
Yes. Ad-driven sales improve sales velocity, which supports organic ranking for those keywords.
Sponsored Products usually come first; Sponsored Brands and Display grow brand visibility and retarget shoppers once the basics work.
Let's Talk!
Have a question about Amazon PPC (Sponsored Ads)? Send us a message and our team will reply with next steps.
- Reply within a few hours (Mon–Fri)
- NDA available
- You own the code
Prefer to talk? Call +91-9601965456WhatsApp ushello@espirevox.com
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