Brand Identity & Guidelines
Brand Identity & Brand Guidelines Design
A brand identity is the full visual system around your logo: colour palette, typography, imagery and illustration style, icons, layouts and templates. We design the system and document it in brand guidelines, so everyone who creates for your brand, from your team to agencies and printers, keeps it consistent.
Inconsistent colours, fonts and styles make a business look smaller and less trustworthy. Clear guidelines save time and make every new design faster and better.
What we do
- Colour palettePrimary, secondary and accessible colour combinations.
- TypographyHeadline and body fonts for print and web.
- Imagery and illustrationPhoto style and graphic elements.
- Icons and patternsSupporting brand elements.
- TemplatesSocial, presentation and document templates.
- Brand guidelinesA clear PDF guide with do's and don'ts.
Who it is for
- Growing teams producing lots of content
- Brands working with several agencies
- Companies after a rebrand
Pricing
Brand identity projects are priced on request based on scope.
Tools and ecosystem
- Adobe Illustrator
- InDesign
- Figma
- Canva brand kits
Why choose EspireVox
- One team for growthSEO, ads, social, eCommerce and creative under one roof, so channels work together.
- Clear monthly plansAgreed scope, deliverables and reporting every month.
- Transparent reportingReal numbers from your own accounts, with next steps.
- Approval firstNothing goes live without your sign-off.
- You own the workContent, creatives and accounts stay yours.
Common mistakes we fix
- A logo that does not work smallor in one colour
- Too many fonts and colours
- No rules for social media and ads
- Files missingin the formats you need
See it in action
Family restaurant chain
Rebrand and Social Creatives Refresh a 20-Year-Old Restaurant Chain
Read more: Family restaurant chainHow we work
Brief and references
Your goal, audience, brand guidelines and examples you like.
Concepts
First ideas and directions shared for your feedback before full production.
Design and edit
Production in the agreed style, sized for every platform you use.
Revisions
Clear revision rounds so the final work matches what you need.
Delivery
Final files in every required size and format, with source files where agreed.
Related services
Frequently asked questions
Yes, we can include social, presentation and document templates as part of the identity.
Logo files in vector and image formats, colour codes, fonts and a brand guidelines document.
Yes, including business cards, letterheads, social templates and presentation templates.
Let's Talk!
Have a question about Brand Identity & Guidelines? Send us a message and our team will reply with next steps.
- Reply within a few hours (Mon–Fri)
- NDA available
- You own the code
Prefer to talk? Call +91-9601965456WhatsApp ushello@espirevox.com
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