Rebrand and Social Creatives Refresh a 20-Year-Old Restaurant Chain

Case Studies
Client
Family restaurant chain
Industry
Food & Hospitality
Country
India
Platform
Branding + Instagram
Services
Creative & Branding

A popular family restaurant chain had an outdated logo and inconsistent menus, signage and social posts. We modernised the logo while keeping its recognition, built a brand system and redesigned menus and social templates. The refreshed brand lifted engagement and helped launch two new outlets.

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About the client

A family restaurant chain in Gujarat with a 20-year history and three outlets.

The challenge

  • An outdated logo that looked poor on screens and signage
  • Different colours and fonts at every outlet and on social media
  • Plans to open new outlets with a fresh image

Our solution

  • Logo refreshthat kept the familiar shape and colours.
  • Brand guidelinescolours, typography, photography style and tone of voice.
  • Menu and signage redesign.
  • Social media templatesand a monthly creative pack.

Results

  • Consistent brand across three existing and two new outlets
  • Instagram engagement up 2.8x after the relaunch
  • Faster creative production with ready templates
More work

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Distinct Solutions

Services used

Logo DesignRead more
Brand IdentityRead more
Social Media CreativesRead more
Graphic DesignRead more

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