Video Ads and Motion Graphics Cut Cost per Install by 33%
- Client
- Kids' learning app
- Industry
- EdTech
- Country
- India
- Platform
- YouTube + Meta + Google App campaigns
- Services
- Creative & Branding
A kids' learning app was running the same two static ads for months. We produced a library of short video ads, motion-graphic explainers and parent testimonial-style edits for YouTube, Meta and Google App campaigns, testing new hooks every two weeks. Cost per install fell 33% and paid subscriptions grew.
About the client
A learning app for children aged 4–10, sold through monthly and yearly subscriptions.
The challenge
- Ad fatigue from a few static creatives
- High cost per install
- No system for testing creative ideas
Our solution
- Video ad library30+ short videos in 9:16, 4:5 and 16:9 formats.
- Motion graphicsexplaining app features in under 15 seconds.
- Hook testingnew openings every two weeks, with the winners scaled.
- App store assetsrefreshed to match the ads.
Results
- Cost per install down 33%
- Install-to-subscription rate up 18%
- A repeatable two-week creative testing cycle
Related case studies
Competitive exam coaching institute
Meta Lead Ads and WhatsApp Follow-Up Fill a Coaching Institute's Batches
Read more: Competitive exam coaching instituteFamily restaurant chain
Rebrand and Social Creatives Refresh a 20-Year-Old Restaurant Chain
Read more: Family restaurant chainOnline professional course provider
Tracking and Landing Page Fixes Raise Course Sign-Ups by 52%
Read more: Online professional course provider
Services used
Have a similar goal? Get a free marketing audit
Let's Talk!
Have a question about Video Ads and Motion Graphics Cut Cost per Install by 33%? Send us a message and our team will reply with next steps.
- Reply within a few hours (Mon–Fri)
- NDA available
- You own the code
Prefer to talk? Call +91-9601965456WhatsApp ushello@espirevox.com
Find Us
Letʼs Get Connected
Your go‑to partner for unparalleled IT services