Meta Lead Ads and WhatsApp Follow-Up Fill a Coaching Institute's Batches

Case Studies
Client
Competitive exam coaching institute
Industry
Education
Country
India
Platform
Meta Ads + WhatsApp
Services
Paid Ads

A coaching institute was buying leads that rarely turned into admissions. We rebuilt its Meta campaigns with qualifying lead forms, routed every lead to WhatsApp within minutes and set up a reminder sequence for demo classes. Cost per admission fell 37% and new batches filled two weeks earlier than before.

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About the client

A coaching institute preparing students for engineering and medical entrance exams, with four centres in Gujarat.

The challenge

  • Many leads but few demo-class attendees
  • Counsellors calling leads hours or days later
  • No way to see which ads brought admissions

Our solution

  • Meta lead campaignswith qualifying questions on class, exam and centre.
  • Instant WhatsApp follow-upwith demo-class booking.
  • Reminder sequencebefore each demo class.
  • CRM trackingfrom lead to admission, fed back to Meta.

Results

  • Cost per admission down 37%
  • Demo-class attendance up from 22% to 41% of leads
  • Batches filled two weeks earlier than the previous season
More work

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Distinct Solutions

Services used

Meta AdsRead more
Lead GenerationRead more
WhatsApp MarketingRead more
Marketing AutomationRead more

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