Tracking and Landing Page Fixes Raise Course Sign-Ups by 52%

Case Studies

Client: Online professional course provider
Industry: Education
Country: India
Platform: WordPress + GA4
Services: Paid Ads

An online course provider was spending on ads without reliable tracking, and its sales page converted poorly on mobile. We rebuilt GA4 and ads conversion tracking, redesigned the landing page and tested headlines and pricing layout. Paid sign-ups rose 52% at the same ad spend.

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About the client

A company selling online certification courses in digital skills to working professionals.

The challenge

Duplicate and missing conversions in GA4 and ad platforms
A long, slow sales page that performed poorly on mobile
Decisions based on guesswork

Our solution

Tracking rebuildGA4 events, Google Ads and Meta conversions via Tag Manager, with consent mode.
Landing page redesignclear headline, outcomes, curriculum, reviews and a sticky enrol button.
A/B testson headlines, pricing display and form length.
Looker Studio dashboardfor spend, sign-ups and cost per sign-up.