Google and LinkedIn Ads Cut Cost per Qualified Lead by 42%

Case Studies

Client: Industrial pump manufacturer, Gujarat
Industry: Manufacturing
Country: India
Platform: Google Ads + LinkedIn Ads
Services: Paid Ads

An industrial pump manufacturer was spending on broad Google Ads with few qualified enquiries. We rebuilt the account around high-intent product searches, added LinkedIn campaigns for procurement and plant roles, and sent traffic to dedicated landing pages. Cost per qualified lead fell by 42% in four months.

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About the client

A Gujarat-based manufacturer of industrial pumps selling to plants, contractors and distributors across India and the Middle East.

The challenge

Broad-match keywords wasting budget on retail and DIY searches
All ads sending visitors to the home page
Sales team receiving unqualified enquiries
No link between ad clicks and real sales enquiries

Our solution

Search restructureproduct and application-based ad groups, exact and phrase match, extensive negatives.
LinkedIn Adstargeting procurement, maintenance and plant-head roles in relevant industries.
Landing pagesone page per product line with specifications, certifications and a short enquiry form.
Lead-quality trackingCRM stages imported back into Google Ads to optimise for qualified leads.