Performance Max Campaigns
Performance Max Campaign Management
Performance Max is a Google Ads campaign type that uses Google's AI to show your ads across Search, Shopping, YouTube, Display, Discover, Gmail and Maps from one campaign. We set it up with the right conversion goals, strong assets, audience signals, product feeds and exclusions, then optimise it so the automation works for your business, not just for spend.
Performance Max can perform very well, but it depends on what you feed it: accurate conversion data, good creative and clear signals about your best customers. Poorly set up, it spends on low-value placements or cannibalises brand searches.
What we do
- Conversion goalsThe right primary conversions and values so the AI optimises for real business.
- Asset groupsHeadlines, descriptions, images and videos grouped by theme or audience.
- Audience signalsCustomer lists, website visitors and custom segments.
- Feed integrationMerchant Center products for retail campaigns.
- Brand and URL exclusionsProtecting brand search and irrelevant pages.
- Insights reviewSearch categories, assets and audiences reviewed every week.
Who it is for
- eCommerce brands with good product feeds
- Lead-gen businesses with accurate conversion tracking
- Advertisers who want reach across all Google channels
Tools and ecosystem
- Google Ads
- Merchant Center
- GA4
- Google Tag Manager
- Customer Match
- Looker Studio
Pricing
Paid ads are part of our performance packages: Convert Lite (₹15,000 per month + GST, Meta Ads, ₹5,000 ad credit included), Convert Pro (₹20,000, Meta and Google, ₹10,000 credit) and Convert Max (₹25,000, full funnel, ₹15,000 credit). Ads can also be added to any social package: Meta Ads +₹5,000, Google Ads +₹6,000 or both +₹10,000 per month. Ad budget is paid to the platform at actual cost. See social media packages.
Why choose EspireVox
- Transparent spendAd spend is billed at actual cost with zero mark-up, or you pay the platform directly.
- Your accountsCampaigns run in ad accounts you own; your data stays yours.
- Weekly optimisationBudgets move to what works, every week.
- Honest expectationsNo agency can guarantee a fixed number of leads; we report every lead and every rupee.
- Full-funnel thinkingAds, landing pages and follow-up reviewed together.
Common mistakes we fix
- Weak asset groupstoo few images, videos and headlines
- No audience signalsto guide Google's automation
- Brand searches inflating resultswithout brand exclusions
- Wrong conversion goals,so the system optimises for the wrong action
See it in action
Home décor D2C brand
Performance Max and Shopping Ads Lift ROAS to 4.6x for a Home Décor Brand
Read more: Home décor D2C brandHow we work
Goals and tracking
Agree the business goal, offer and target cost per lead or ROAS, then set up conversion tracking (GA4, Google Tag Manager, Meta Pixel and Conversions API).
Research and structure
Audience and keyword research, competitor ad review and a campaign structure built for testing.
Creative and launch
Ad copy and creatives, landing page review and a controlled launch with clear budgets.
Optimise every week
Pause what does not work, scale what does, refine audiences, keywords and bids.
Report and scale
Leads, cost per lead, ROAS and spend reported transparently, with the next month's plan.
Related services
Frequently asked questions
No. It works best with reliable conversion tracking and enough conversion volume. For some lead-gen accounts, Search campaigns give more control.
It can. We use brand exclusions and separate brand campaigns where needed.
Convert Max includes Search plus Performance Max or Display campaigns.
It usually needs a few weeks of learning; we avoid big changes during that time.
Let's Talk!
Have a question about Performance Max Campaigns? Send us a message and our team will reply with next steps.
- Reply within a few hours (Mon–Fri)
- NDA available
- You own the code
Prefer to talk? Call +91-9601965456WhatsApp ushello@espirevox.com
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