B2B Lead Generation
B2B Lead Generation Agency
B2B lead generation finds and engages decision-makers at the companies you want to sell to. We define your ideal customer profile, then combine LinkedIn and Google ads, SEO content, account-based campaigns and email follow-ups to book qualified sales conversations, with leads tracked through to your CRM.
B2B buyers research for weeks and involve several people. One ad rarely closes them; a mix of useful content, targeted ads and timely follow-ups does. We build that system around your sales cycle.
What we do
- Ideal customer profileIndustries, company sizes, roles and buying triggers.
- LinkedIn campaignsAds and Lead Gen Forms aimed at decision-makers.
- Search campaignsGoogle ads for high-intent B2B searches.
- Content offersGuides, checklists and case studies that earn contact details.
- Account-based marketingCampaigns targeted at named companies.
- CRM and follow-upLeads synced to your CRM with email nurture sequences.
Who it is for
- IT, consulting and professional services
- SaaS companies
- Manufacturers and exporters
- Agencies selling to other businesses
Tools and ecosystem
- LinkedIn Campaign Manager
- Sales Navigator
- Google Ads
- HubSpot
- Zoho CRM
- Apollo
- GA4
Pricing
Pricing depends on scope, channels and volume. Tell us your goals and we will send a clear monthly proposal. Start with a free marketing audit.
Why choose EspireVox
- Transparent spendAd spend is billed at actual cost with zero mark-up, or you pay the platform directly.
- Your accountsCampaigns run in ad accounts you own; your data stays yours.
- Weekly optimisationBudgets move to what works, every week.
- Honest expectationsNo agency can guarantee a fixed number of leads; we report every lead and every rupee.
- Full-funnel thinkingAds, landing pages and follow-up reviewed together.
Common mistakes we fix
- Targeting everyone in an industryinstead of the right roles and company sizes
- Selling in the first message
- No content for long sales cycles
- Marketing and sales not agreeingon what a qualified lead is
See it in action
IT services company
LinkedIn Thought Leadership Builds a B2B Sales Pipeline
Read more: IT services companyHow we work
Goals and tracking
Agree the business goal, offer and target cost per lead or ROAS, then set up conversion tracking (GA4, Google Tag Manager, Meta Pixel and Conversions API).
Research and structure
Audience and keyword research, competitor ad review and a campaign structure built for testing.
Creative and launch
Ad copy and creatives, landing page review and a controlled launch with clear budgets.
Optimise every week
Pause what does not work, scale what does, refine audiences, keywords and bids.
Report and scale
Leads, cost per lead, ROAS and spend reported transparently, with the next month's plan.
Related services
Frequently asked questions
Campaigns can start bringing enquiries in weeks, but B2B pipelines grow over months as content and retargeting warm up prospects.
We focus on ads, content and permission-based follow-up. Any outreach we support follows platform rules and privacy law.
Let's Talk!
Have a question about B2B Lead Generation? Send us a message and our team will reply with next steps.
- Reply within a few hours (Mon–Fri)
- NDA available
- You own the code
Prefer to talk? Call +91-9601965456WhatsApp ushello@espirevox.com
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