Google Search Ads
Google Search Ads Management
Google Search ads are text ads shown above and below search results when people search for keywords you choose. We build tightly themed search campaigns around commercial-intent keywords, write ads that match each search, add sitelinks, calls and other assets, and exclude wasted searches every week.
Search ads capture demand that already exists: someone typing "dentist near me" or "GST software for small business" is ready to act. The skill is in choosing the right keywords, writing ads that win the click and sending people to a page that converts.
What we do
- Keyword strategyHigh-intent keywords grouped into focused ad groups.
- Responsive search adsUp to 15 headlines and 4 descriptions tested per ad.
- AssetsSitelinks, callouts, structured snippets, call and location assets.
- Negative keywordsA growing list that blocks irrelevant searches.
- Bid adjustmentsLocation, schedule and device adjustments by performance.
- Call-only campaignsFor service businesses where phone calls matter most.
- Quality Score improvementBetter relevance for lower cost per click.
Who it is for
- Local and service businesses
- Clinics, coaching centres and real estate
- B2B companies with clear search terms
- Brands defending their own brand name
Tools and ecosystem
- Google Ads
- Keyword Planner
- Google Ads Editor
- GA4
- Google Tag Manager
- Looker Studio
Pricing
Paid ads are part of our performance packages: Convert Lite (₹15,000 per month + GST, Meta Ads, ₹5,000 ad credit included), Convert Pro (₹20,000, Meta and Google, ₹10,000 credit) and Convert Max (₹25,000, full funnel, ₹15,000 credit). Ads can also be added to any social package: Meta Ads +₹5,000, Google Ads +₹6,000 or both +₹10,000 per month. Ad budget is paid to the platform at actual cost. See social media packages.
Why choose EspireVox
- Transparent spendAd spend is billed at actual cost with zero mark-up, or you pay the platform directly.
- Your accountsCampaigns run in ad accounts you own; your data stays yours.
- Weekly optimisationBudgets move to what works, every week.
- Honest expectationsNo agency can guarantee a fixed number of leads; we report every lead and every rupee.
- Full-funnel thinkingAds, landing pages and follow-up reviewed together.
Common mistakes we fix
- Broad match keywords without negatives,wasting budget on irrelevant searches
- One ad group for everythingwith generic ads
- Sending traffic to the home pageinstead of focused landing pages
- Conversion tracking missing or double-countingleads
How we work
Goals and tracking
Agree the business goal, offer and target cost per lead or ROAS, then set up conversion tracking (GA4, Google Tag Manager, Meta Pixel and Conversions API).
Research and structure
Audience and keyword research, competitor ad review and a campaign structure built for testing.
Creative and launch
Ad copy and creatives, landing page review and a controlled launch with clear budgets.
Optimise every week
Pause what does not work, scale what does, refine audiences, keywords and bids.
Report and scale
Leads, cost per lead, ROAS and spend reported transparently, with the next month's plan.
Related services
Frequently asked questions
It depends heavily on industry and location. We focus on cost per lead and lead quality rather than chasing the cheapest clicks.
Often yes, especially when competitors bid on it. Brand campaigns are usually cheap and protect your best traffic.
Convert Pro includes research of 25 commercial-intent keywords; Convert Max covers 60+ keywords with clustering.
It depends on competition and goals. We recommend a test budget that can produce enough clicks to learn, then scale what works.
Yes. Ad spend is paid directly to Google from your account; our fee covers management.
Let's Talk!
Have a question about Google Search Ads? Send us a message and our team will reply with next steps.
- Reply within a few hours (Mon–Fri)
- NDA available
- You own the code
Prefer to talk? Call +91-9601965456WhatsApp ushello@espirevox.com
Find Us
Letʼs Get Connected
Your go‑to partner for unparalleled IT services