YouTube Ads
YouTube Ads Management
YouTube ads put your video in front of people watching relevant content, searching on YouTube or browsing Google's video partners. We plan the right format (skippable in-stream, in-feed, Shorts or bumper), target the audiences that matter, edit or produce the ads and measure their effect on leads and sales, not just views.
Video builds trust faster than text, and YouTube reaches a huge audience at relatively low cost per view. Used well, it warms up future buyers and makes your search and social ads perform better.
What we do
- Video ad strategyFormats and messages for awareness, consideration and action.
- TargetingCustom segments, in-market audiences, topics and remarketing lists.
- Ad editingHooks in the first five seconds, captions and clear calls to action.
- Shorts adsVertical creative for YouTube Shorts placements.
- RemarketingReaching people who watched your videos or visited your site.
- MeasurementView-through and engaged-view conversions alongside brand lift signals.
Who it is for
- Brands launching a product or service
- Education, real estate and D2C brands
- Businesses with video testimonials or demos
- Advertisers wanting cheaper remarketing reach
Tools and ecosystem
- Google Ads
- YouTube Studio
- GA4
- Google Tag Manager
- Adobe Premiere Pro
- CapCut
Pricing
Paid ads are part of our performance packages: Convert Lite (₹15,000 per month + GST, Meta Ads, ₹5,000 ad credit included), Convert Pro (₹20,000, Meta and Google, ₹10,000 credit) and Convert Max (₹25,000, full funnel, ₹15,000 credit). Ads can also be added to any social package: Meta Ads +₹5,000, Google Ads +₹6,000 or both +₹10,000 per month. Ad budget is paid to the platform at actual cost. See social media packages.
Why choose EspireVox
- Transparent spendAd spend is billed at actual cost with zero mark-up, or you pay the platform directly.
- Your accountsCampaigns run in ad accounts you own; your data stays yours.
- Weekly optimisationBudgets move to what works, every week.
- Honest expectationsNo agency can guarantee a fixed number of leads; we report every lead and every rupee.
- Full-funnel thinkingAds, landing pages and follow-up reviewed together.
Common mistakes we fix
- TV ads cut down for YouTubethat lose viewers in the first five seconds
- No clear call to actionor landing page
- Targeting too broadfor the budget
- Judging video ads only on last-click conversions
How we work
Goals and tracking
Agree the business goal, offer and target cost per lead or ROAS, then set up conversion tracking (GA4, Google Tag Manager, Meta Pixel and Conversions API).
Research and structure
Audience and keyword research, competitor ad review and a campaign structure built for testing.
Creative and launch
Ad copy and creatives, landing page review and a controlled launch with clear budgets.
Optimise every week
Pause what does not work, scale what does, refine audiences, keywords and bids.
Report and scale
Leads, cost per lead, ROAS and spend reported transparently, with the next month's plan.
Related services
Frequently asked questions
Not always. Clear, authentic videos filmed on a phone and edited well can perform. We can edit your footage into ad formats.
Convert Max includes a YouTube video ad campaign option, and Convert Max 6 adds LinkedIn or YouTube Ads as a third channel.
Yes. Our video team scripts and edits ads designed for YouTube and Shorts.
Awareness, consideration and remarketing audiences, plus direct conversions with action-focused campaigns.
Let's Talk!
Have a question about YouTube Ads? Send us a message and our team will reply with next steps.
- Reply within a few hours (Mon–Fri)
- NDA available
- You own the code
Prefer to talk? Call +91-9601965456WhatsApp ushello@espirevox.com
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