Reels-First Social Strategy Grows a Café Chain's Footfall

Case Studies

Client: Specialty café chain, Ahmedabad and Vadodara
Industry: Food & Hospitality
Country: India
Platform: Instagram + Meta Ads
Services: Social Media

A specialty café chain posted occasional photos with little engagement. We moved it to a Reels-first content plan with weekly shoots, local creator collaborations and small Meta campaigns around new menu launches. In five months Instagram followers grew 4x and outlet visits from Instagram offers rose steadily.

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About the client

A specialty coffee and café brand with five outlets in Ahmedabad and Vadodara.

The challenge

Irregular posting and an inconsistent visual style
Low engagement on static photos
No way to connect social media with outlet visits

Our solution

Reels-first content planthree Reels a week covering new menu items, behind-the-scenes and customer moments.
Local creatorsmonthly collaborations with food creators in each city.
Launch campaignssmall Meta campaigns targeting people within a few kilometres of each outlet.
Offer trackingoutlet-specific Instagram offer codes to measure visits.