Brand Identity and Launch Creatives for a Residential Project
- Client
- Residential real estate developer, Ahmedabad
- Industry
- Real Estate
- Country
- India
- Platform
- Brand identity + launch creatives
- Services
- Creative & Branding
A residential developer was launching a premium project with no distinct identity. We created the project brand, logo, colour system and brochure, then produced launch creatives and a walkthrough video for social media and ads. The launch campaign brought in more than 300 site-visit bookings in its first month.
About the client
A residential real estate developer in Ahmedabad launching a premium apartment project.
The challenge
- No logo or visual identity ready for launch
- A tight launch date for hoardings, brochures and digital ads
- Many similar projects competing in the same area
Our solution
- Brand identitylogo, colour palette, typography and guidelines.
- Print and digital collateralbrochure, hoardings and site branding.
- Launch creativessocial posts, carousel ads and a 3D walkthrough edit for Reels and YouTube.
- Campaign supportcreatives tested on Meta and Google with site-visit booking forms.
Results
- Full brand system and launch kit delivered in five weeks
- More than 300 site-visit bookings in the first month of the campaign
- The same identity reused across later phases
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Services used
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