WhatsApp and Email Bring Repeat Customers Back to a Jewellery Store
Case Studies
- Client
- Family-run jewellery store
- Industry
- Retail
- Country
- India
- Platform
- WhatsApp Business API + email
- Services
- eCommerce & Marketplaces
A family-run jewellery store had thousands of past customers but no way to stay in touch. We set up the WhatsApp Business API with opt-in, catalogues and festive campaigns, plus email for anniversaries and new collections. Repeat customer visits rose 35% across two festive seasons.
About the client
A family-run jewellery store in Ahmedabad with a loyal customer base and a small online catalogue.
The challenge
- Customer numbers collected but never used
- Festive offers promoted only through newspaper ads
- No reminders for anniversaries and special dates
Our solution
- WhatsApp Business APIwith opt-in at billing, catalogue messages and a shared inbox.
- Approved templatesfor festive offers, new arrivals and gold-rate updates.
- Email automationfor birthdays, anniversaries and new collections.
- Store-visit trackingwith WhatsApp offer codes.
Results
- Repeat customer visits up 35% across two festive seasons
- WhatsApp read rates above 85% on festive campaigns
- Very low opt-out rate thanks to relevant, well-timed messages
More work
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Services used
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