App Store Optimization

App Optimization

Mobile Apps Optimization

Similar to website optimization for search engine ranking, mobile apps require optimization to achieve higher visibility in app store search results—a process known as App Store Optimization (ASO). Enhanced rankings in platforms like the Apple App Store, Google Play Store, and Windows Store ensure increased visibility to potential customers, subsequently boosting app traffic.

The primary aim of ASO is to elevate downloads and foster user loyalty. The initial step involves enhancing discoverability, and our team conducts thorough analyses of your app’s performance and ranking against competitors within your category. Comprising engineers well-versed in data and algorithms, our team ensures optimization across various factors influencing app store rankings.

VIEW PORTFOLIO

Keyword research and optimization
Conversion rate optimization and A/B testing
Tracking and improving (+ localizing)

Optimize App for App Store Listing

Achieve this by optimizing your App Name, Title, Icon, Screenshots, and Ratings. Ensuring that visitors not only click through but also download or make purchases on your app store listing page is an integral aspect known as Conversion Rate Optimization (CRO) in ASO.

App Store Optimization Tools

Utilize ASO tools to enhance keyword research precision tailored to your target audience. Our adept team employs leading ASO tools such as Adjust, ASO desk, SearchMan, among others. These tools often involve paid subscriptions, and pricing structures may fluctuate based on the number of tools you aim to optimize.

In App Store Tactics

Various optimization areas within app stores, including Google Play and other app promotion platforms, can undergo updates, refinements, and continuous improvements. The key optimization aspects include App name, URL, and subtitle, App keyword fields, App ratings and reviews, along with App downloads.